Interview vimeo ceo anjali sud b2b how to#
Interview vimeo ceo anjali sud b2b upgrade#

Sud herself told shareholders that Vimeo’s first year as a public company was “humbling,” blaming it partly on the pandemic: “We went public during a pandemic, experienced our share of growing pains, and ultimately did not achieve the ambitions we set for the year.”īut as bad as it’s been for Vimeo, it’s even worse for independent artists, who now have to deal with a company that is no longer transparent about its pricing and could make your work inaccessible with little warning. The strategy is working in some ways – the company generated $100 million in revenue last year – but the company’s earnings have also fallen short of investor expectations and the company’s stock price is down nearly 80% since going public last spring, a fact that we’ve occasionally pointed out on Twitter. We are a B2B solution, not the indie version of YouTube.” She reiterated her position in a letter to shareholders last month ( download PDF) in which she touted enterprise customers like Nike, Gap, Bayer, and Williams Sonoma, and said, “Today we are a technology platform, not a viewing destination. “We actually don’t want Vimeo to be an entertainment destination where people come.” “e are not focused on eyeballs and content on Vimeo,” she told The Verge last year. Since then, Sud has made clear that creators are no longer the focus of the company. Cartoon Brew was one of the first news sites to warn creators about Vimeo’s shifting business model back in 2018.

Interview vimeo ceo anjali sud b2b how to#

Sud’s attack on creators has been building for a long time. Vimeo CEO Anjali Sud talks to The Wall Street Journal about the best way to ask for a promotion, how to say 'no,' and cultivating inspiration from her team. “I’ve never had it where a platform reached out to me and was like, ‘Pay up, or get off our platform,’ basically,” she says.

Interview vimeo ceo anjali sud b2b upgrade#

She was given a week to upgrade her content, decrease her bandwidth usage, or leave Vimeo. Her bandwidth usage was within the top 1 percent of Vimeo users, the company said, and if she wanted to keep hosting her content on the site, she’d need to upgrade to a custom plan.

So the notice Vimeo sent van Baarle on March 11th shocked her. Her most viewed video has around 815 views. “But I thought, well, it’s a quality platform.” She’s uploaded 117 subscriber-only videos so far, and each one only gets around 150 views on average, van Baarle says. “I was already paying $200 a year, which I think is pretty expensive,” van Baarle says.